As a new year approaches, everyone begins to think about what they will do differently in the new year, how they can do better. It feels like a fresh start. In construction, this is a great time to take stock and make plans because your schedule is likely to be slower than in the warmer months. Here are some resolutions to consider for the health of your construction business in the new year.
I will market my work effectively.
Are you building your client base solely through word of mouth? Are you printing ads in the local magazines? Have you taken advantage of the vast world of digital marketing? If you want to appeal to the biggest potential market, in particular Millennials, you need to try your hand at social media. There are lots of ways to reach new clients, and many of the digital ones just take a small investment in time and very little money.
I will make safety a priority.
Construction sites are notoriously dangerous. Jobsite accidents can be costly on many levels. They can hold up work, cost you in insurance, cost you clients, or worse. Adequate safety training, job site reminders, and providing safety equipment can keep you on track and issues at a minimum.
I will charge what I’m worth.
Construction is a tricky business. Once you show up with tools and the abilities to use them, customers see the opportunity for other potential work that they hope you may be able to “tack on” to the current load. We’re not encouraging you to nickel and dime, but be realistic about the cost to you of extra time and materials. If you go to the doctor for a knee xray, he certainly won’t just throw in a back xray for free. Neither should you.
I will give my crews the tools they need to succeed.
Metaphorically this means providing your team with the support they need to do their best work. You need to be clear in your expectations and time frames. Mistakes made as a result of lack of clarity are going to cost time and money to repair, and that hurts your bottom line.
Literally, this means providing them with top quality tools and fasteners, like those from BECK. Combining skilled labor with quality tools ensures lasting workmanship that will reflect positively on your brand.