Most customers who call for a roofing estimate are not going to naturally want a metal roof. In fact, many people do not even realize that metal roofing is an option, but you can easily change that by educating them on the environmental and cost-saving benefits of choosing metal roofing. Oftentimes when clients learn how much they can save over time with a metal roof they are motivated to take a closer look. Between the potential for a tax credit, as well as the longevity and low maintenance of metal roofs, it can be simple to convince a motivated customer to go for the metal roofing option.
The federal government recognizes the benefits of installing an energy-efficient metal roof. Therefore, it is crediting homeowners who choose metal roofing by extending the Federal Property Tax Credit incentive through the end of 2020. This allows your customers to enjoy the energy-efficient savings in their monthly budget and on their taxes.
One of the biggest reasons that people are persuaded to go with metal roofing is the lifespan. Asphalt shingles, the traditional choice, only offer a lifespan of about 10 to 20 years depending on weather conditions, whereas metal roofing can last for 50 years or more. Using tools like the SCRAIL® RoofLoc® System is a great way to reassure clients that their roof will stand the test of time. In short, you can create a roof designed to last for the lifetime of the homeowner.
As mentioned earlier, metal roofs are extremely energy efficient. It is commonly accepted that the installation of a metal roof can reduce home heating or cooling costs by as much as 40 percent. Therefore, while the upfront cost of a metal roof and installation trends higher than asphalt shingle roofing, when the monthly energy savings, low maintenance and rare need for repairs are considered, it makes complete sense to go with metal roofing. Outlining these benefits is a great way to convince a customer debating a metal roofing to take the leap.
Once you convince a customer to choose metal roofing, ensure that the metal roof holds up to the test of time. Choosing a reliable product like the SCRAIL® RoofLoc® System is the best way to do so. Developed by the BECK Group, the SCRAIL® Roofloc® System combines the strength of the SCRAIL® Roofloc® fasteners with the installation power of the pneumatic FASCO® Roofing Installation Tool. For more information about metal roofs to help convince customers of their worth, download the whitepaper about metal roofing.